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Mary Simmons (B) Case Solution & Answer

This Case is about ETHICS, MARKETING, PRODUCT DEVELOPMENT

PUBLICATION DATE: August 02, 2010 PRODUCT #: E382B-HCB-ENG

These vignettes follow Mary Simmons then afterwards when she began her own consumer product business and as she advances through her career in marketing at Procter & Gamble.

Mary Simmons (B) Case Solution

In both vignettes, Mary is faced with an ethical dilemma regarding the promotion of the products she has to determine the best strategy and represents.

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