CEO Kelly Browne struggle with designing a new compensation system to promote collaboration and cross-selling needed to support the new business strategy. Marshall Gordon International, a company of international public relations (PR), has recently expanded its services to include the address position, which requires much more teamwork, superior customer interaction and strategic consultants know that their traditional public relations work . The CEO is under pressure to find a compensation system that can retain and motivate the public relations consultants value the company, attracting new talent and get all professionals lined up behind the new strategy.
by
Heidi K. Gardner,
Kerry Herman
Source: Harvard Business School
15 pages.
Date Posted: May 5, 2011. Prod #: 411038-PDF-ENG
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