Mars Incorporated Case Solution

Recommended for MBA, this case is one of a couple of cases used in an exercise of merger negotiation. It is designed to be used with “Wm Wrigley Jr. Company” (UVA-F-1607), but can also be used alone. Half the class prepares only for Wrigley, and the other half used for Mars. Wrigley and Mars are considering a merger and are negotiating a merger agreement. Macroeconomic assumptions, including forecast sugar prices in an environment of uncertainty and assumptions about the value of Wrigley flows are difficult to predict future cash Wrigley.
Elena Loutskina,
Georgy Shapovalov
Source: Darden School of Business
24 pages.
Date Posted: March 24, 2010. Prod #: UV4277-PDF-ENG
Mars, Incorporated Case Solution

Mars Incorporated Case Solution
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