Marriott’s Rancho Las Palmas Resort Case Solution
This Case is about COMMUNICATION, ECONOMICS, MARKETING, PRICING
PUBLICATION DATE: February 01, 1981
Management for a resort hotel close to Palm Springs is examining the hotel’s efficiency 9 months right after preparing an advertising and starting technique for 1980. When need for the item is reduced, of specific issue is the method to embrace throughout the assume and off-seasons. Needs to the hotel perhaps even stay exposed in the summer season when other significant resorts in the location are finalized? Will efforts to promote summer season need void the hotel’s initiatives to win a first-class ranking? Twelve pages for displays consist of information on hotel use in the location, and running expenses and profits for Rancho Las Palmas.
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