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Marriott International and Pay-Per-View Case Solution & Answer

In 2007, JW “Bill” Marriott Jr., chairman and CEO of Marriott International, was criticized by several groups that the Marriott hotels offer in-room entertainment for adults. Because the Marriott family and the organization was affiliated with the Mormon Church, which denounced pornography, saying it was dangerous for children, the family and society, critics attacked the company for not being faithful Mormons their values. In an attempt to make a decision, Bill Jr. reflected on the history of the Marriott Corporation and deep family ties to the Mormon Church and the community. The company was founded on strong principles of his father, Bill Jr. knew that the final decision must adhere to these two principles and responsibility in the financial stability of the company and the needs of their customers.
by
Andrew C Wicks
Jenny Mead,
Jonathan Neeley
Source: Darden School of Business
8 pages.
Date Posted: November 11, 2011. Prod #: UV5293-PDF-ENG
Marriott International and Pay-Per-View Case Solution

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