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Marks and Spencer: Plan A Case Solution & Answer

This Case is about INTERNATIONAL BUSINESS, MARKETING, SOCIAL RESPONSIBILITY, STRATEGIC PLANNING, SUSTAINABILITY

PUBLICATION DATE: January 05, 2009 PRODUCT #: 509029-PDF-ENG

Marks and Spencer Plan A Case Solution

Marks & Spencer began a complete way of sustainability (decrease of waste, carbon emissions, fair trade) called Plan A. Does it offer a competitive advantage?

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