Marketing Plan Development Case Solution

In this paper the elements of a marketing plan and the process by which data is collected and the plan is developed is described in detail. It aims to develop a sense of purpose and discipline in the way we go about the process of developing a marketing plan and assist in data collection that will be part of the written plan.
by
Robert E. Spekman
21 pages.
Release: Aug 11, 2013. Prod #: UV6731-PDF-ENG
Solution Development Marketing Plan Case

Marketing Plan Development Case Solution
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