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Marketing Analysis Toolkit: Pricing and Profitability Analysis Case Solution & Answer

The price is one of the most difficult decisions that marketers make and the one with the most direct and immediate impact on the financial position of the company. This toolkit will introduce the basic terminology and calculations associated with pricing and profitability analysis. Users will learn to produce and interpret demand curves and calculate the price elasticity of demand. The concepts of revenue, costs and contribution margin, gross margin and net income will be introduced to inform cost-benefit analysis. Finally, measures the profitability of retailers, including the retailer’s margin and earnings Penny discussed. The note gives students a foundation for analyzing marketing cases, as well as providing a structure for analysis and process of developing a marketing plan. The rating is accompanied by an Excel spreadsheet containing free sample problems, predefined Excel models to calculate demand curves, price elasticity and profitability measures for enterprises and their partners and distribution tables and graphs to visualize the results.
by
Thomas Steenburgh,
Jill Avery
8 pages.
Release: July 16, 2010. Prod #: 511028-PDF-ENG
Marketing Analysis Tools: pricing and profitability analysis if a solution

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