This Case is about FINANCIAL ANALYSIS, FORECASTING, MARKETING, PERFORMANCE MEASUREMENT, PRICING
PUBLICATION DATE: July 16, 2010 PRODUCT #: 511028-HCB-ENG
Pricing is the one with the most direct and instantaneous collision on the company’s financial position and among the most challenging decisions marketers assemble. This toolkit will introduce the necessary language and computations connected with profitability and pricing analysis. Users will learn the best way to create and interpret demand curves and compute the cost elasticity of demand.Marketing Analysis Toolkit Pricing and Profitability Analysis Case Solution
Eventually, retailer profitability metrics including cent gain and retailer gross profit are argued. The note gives the students a basis for supplying an diagnostic construction and procedure for completing a marketing plan, in addition to examining advertising instances. The note is attended by a free Excel worksheet which includes sample problems, construct Excel versions to compute cost elasticity, demand curves, and profitability metrics for companies and their channel partners.