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Marketing Analysis Toolkit: Market Size and Market Share Analysis Case Solution & Answer

Marketing often need to estimate the size of their markets – both for existing products so that sales forecasts can be developed, and new products and market opportunities can be evaluated. This set of tools allows students to market size and generate sales forecasts by market accumulation methodology. Students learn to measure market demand and demand for the company and for the calculation of tariffs and market penetration of products and market share. The note gives students a foundation for analyzing marketing cases, as well as providing a structure for analysis and process of developing a marketing plan. The rating is accompanied by a free spreadsheet Excel (available only to authorized teachers) that contains sample problems, pre-built Excel models to calculate market size, market penetration and market share, and charts and graphs to help visualize the results.
by
Thomas Steenburgh,
Jill Avery
7 pages.
Date Posted: February 4, 2010. Prod #: 510081-PDF-ENG
Marketing Tools Analysis: market size and analysis of market share cases the solution

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