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Marketing Analysis Toolkit: Customer Lifetime Value Analysis Case Solution & Answer

This Case is about MARKETING, PERFORMANCE MEASUREMENT, SALES

PUBLICATION DATE: July 27, 2010 PRODUCT #: 511029-PDF-ENG

Customers are increasingly being viewed as strengths that bring value to the company. Customer lifetime value is a metric which allows supervisors to comprehend the total worth of their customer base and connect it to three customer strategy companies exercise: advantage acquisition – bringing new customers to the business, asset maximization – optimizing the value the company expresses from every customer, and strength retention – keeping existing customers for the long term.

Marketing Analysis Toolkit Customer Lifetime Value Analysis Case Solution

The note gives students a basis for supplying an analytic construction and procedure for completing a marketing plan, in addition to examining advertising instances. A free Excel worksheet which includes sample problems, construct Excel models to calculate customer lifetime value accompanies the note.

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