Marissa Mayer was invited to reflect on the factors that had an impact on Google’s ability to innovate and adapt their strategy to the organization to remain one of the greatest leaders in the world of technology. In an industry (and company) has been changing and growing exponentially, it would be difficult to identify specific variables and trends. But Mayer knew that a crucial element Google’s continued success is its ability to recruit the best talent available and create an environment that fosters the talent to attract the best ideas. As Mayer considered how to ensure this, we found that women currently represent only a small fraction of Google engineers, suggesting a missed opportunity.
by
Melissa Thomas-Hunt,
Meredith Gethin Jones,
Susan Fleming
Source: Darden School of Business
13 pages.
Publication Date: August 2, 2012. Prod #: UV6474-PDF-ENG
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