Marble Slab Creamery: The Weighing Decision Case Solution

A current franchisee of Marble Slab Creamery (producer of “ice cream cooler on Earth” self-proclaimed) opened its second store in Waterloo, Ontario began. In a recent telephone conversation with President of the marble slab of Canada, the controversial issue of the ice company came weighs policy. The franchisee is convinced that their management capacities and potential of the new location of growth lead a successful franchise in the end, however, the president had expressed hesitation franchisee away from politics. Two questions were mostly in his mind as he weighed his options: 1) What customers really value the service concept Marble Slab? 2) How weighing the chosen policy affects the customer experience? The franchisee is expected to have several franchises Marble Slab, and knew his political decision of a weight may have lasting effects on their business operations and its relations with the seat.
John S. Haywood-Farmer,
Emily Hubling,
Azim Remani
Source: Ivey Publishing
16 pages.
Release: July 29, 2009. Prod #: 909D08-PDF-ENG
Marble Slab Creamery: The solution to the decision in the case of a weight

Marble Slab Creamery: The Weighing Decision Case Solution
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