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Managing with Analytics at Procter & Gamble Case Solution & Answer

Senior P & G has focused on the use of data to make “best smarter business decisions in real time.” Global Business Services (GBS) organization has developed tools, systems and processes to provide managers throughout P & G, with direct access to advanced-date data and analysis. In addition, GBS has built analysts within business units to work with leaders and managers to carry out decisions based on real-time information. Equipped with the tools provided by GBS, Alan Torres, VP Fabric Care North America must realize forecasts for sales of P & G detergent results two months after the introduction of concentrated detergent washing powder in some retailers posted a surprising sales jump more than 10%, but the trend will be kept as concentrated detergents were introduced in North America?
by
Thomas H. Davenport,
Marco Iansiti,
Alain Serels
Source: Harvard Business School
20 pages.
Release Date: April 3, 2013. Prod #: 613045-PDF-ENG
Management with Procter & Gamble Case Analytics Solution

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