This Case is aboutÂ CUSTOMERS
PUBLICATION DATE: December 23, 2013 PRODUCT #: 514P09-HCB-POR
In 2013, TripAdvisor was the most visited online travel website on the globe. It presented millions of analysis, and hosted an enormous repository of advice on resorts and travel services. Consumers were becoming gradually more motivated to interpret along with writing reviews on TripAdvisor, mainly as a way of notifying other consumers about their individual experiences, but in addition to laud or complain to resorts concerning their experiences.Managing Online Reviews on TripAdvisor, Portuguese Version Case Solution
In reply, resorts were investing advertising budget plus additional time on managing quality, the amount and place of on-line reviews, with special attention paid to tripAdvisor.