Making a Blue Ocean Strategic Move that Discourages Imitation: The Case of Wikipedia Case Solution

This case is very good for teaching MBA and executive how to create a blue ocean strategy that is difficult to imitate and durable. Focuses on Wikipedia Britannica.com report by industry online encyclopedia. The event teaches participants the importance of aligning the three proposed strategy of value, profit, and people around the differentiation and low cost of breaking the value-cost balances and create a blue ocean that is difficult to imitate.
by
W. Chan Kim
Renee Mauborgne,
Katrina Ling
Source: Insead
12 pages.
Release Date: September 1, 2011. Prod #: BOS020-PDF-ENG
Make a strategic move that discourages imitation Blue Ocean: the case of Wikipedia if a solution

Making a Blue Ocean Strategic Move that Discourages Imitation: The Case of Wikipedia Case Solution
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