This Case is about COMPETITIVE STRATEGY
PUBLICATION DATE: September 01, 2011 PRODUCT #: BOS020-HCB-ENG
This instance is exceptional for teaching executives and MBAs the best way to make a blue ocean strategy that’s difficult to sustain and reproduce. It focuses on Wikipedia versus Britannica.com in the on-line encyclopedia business. The case instructs participants the importance of aligning the three strategy suggestions of gain, value, and individuals around both differentiation and low cost to break the value-price trade off and develop a blue ocean that’s difficult to copy.