Mainstreaming Corporate Social Responsibility: Developing Markets for Virtue Case Solution

Investigate what it means for corporate social responsibility (CSR) to be “integrated” in a company. Instead of a single story of “best practices managers revealed that integration can be understood in terms of three separate patterns cases CSR model, the model of syncretic management and social values-driven model. These different orientations and approaches to integration of CSR are the result of three interrelated factors: an “external market for virtue”, an “internal market for virtue” and the established culture of the company for that matter. business and social values ​​by companies, incentives can be developed that encourages them to go to the address of the syncretic management, which may well represent the most sustainable dimension of CSR.
by
Ida E. Berger,
Peggy H. Cunningham,
Minette E. Drumwright
Source: California Management Review
28 pages.
Publication Date: August 1, 2007. Prod #: CMR375-PDF-ENG
Integrating Corporate Social Responsibility: Developing Markets for resolving cases of Virtue

Mainstreaming Corporate Social Responsibility: Developing Markets for Virtue Case Solution
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