Mahindra & Mahindra: Marketing a Low-Priced Mini-Tractor Case Solution
This Case is about DECISION MAKING
PUBLICATION DATE: August 02, 2016
It made 5 various tractor brand names in the residential market, consisting of a brand name of mini-tractor, the Yuvraj 215 NXT. Such planters formed more than 70 per cent of the cultivating population, the infiltration of caterpillars in this sector was the most affordable. While the scenario showed high capacity, offering caterpillars in this sector was testing due to reduced item awareness, minimal access to details, and low funds amongst target clients. With such an item in its portfolio, the way must Mahindra & Mahindra Limited market the Yuvraj 215 NXT amongst limited and little farmers? Rakhi Thakur is associated with SP Jain Institute of Management & Research.
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