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MAGGI NOODLES IN INDIA: CREATING AND GROWING THE CATEGORY Case Solution & Answer

The case describes the four-pronged approach that Nestl̩ used to do this: adapt your product from a soupy noodles in a dry cake and formulating a flavor that appeals to the Indian palate throughout the country, strengthening its competitive position through participation on each element of the value chain РR & D, manufacturing, purchasing, sales and marketing chain, the category growth through product innovation and go-to-market innovation, and maintain a leadership position against competition from other multinational continuous innovation and willingness to cannibalize their own products. This case illustrates how multinational enterprises (MNEs) can take advantage of the enormous opportunities offered by the Indian market. While the market is potentially huge, the challenges in development is also daunting. Success requires perseverance and entrepreneurship at all levels of society. For management of Nestl̩ headquarters in Switzerland, the head of the country India champion before the products online in India have all played their parts in an aligned manner. The case illustrates how a multinational can mix local responsiveness with global forces to create a winning position in the Indian market. Learning Objectives: The main objective of this case learning is to support mid-level and senior executives (senior managers, country managers in emerging markets, professionals supply chain teams product development) and MBA participants to explore how companies can best take advantage of the opportunity to India.
by
Bala Chakravarthy
Source: IMD
21 pages.
Release Date: October 2, 2012. Prod #: IMD601-PDF-ENG
MAGGI NOODLES IN INDIA: establishment and growth of the solution Case CATEGORY

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