Magazine Luiza: Building a Retail Model of “Courting the Poor”, Spanish Version Case Solution
This Case is about COLLABORATION, CUSTOMER SERVICE, CUSTOMERS, DISRUPTIVE INNOVATION, GROWTH STRATEGY, IT, LABOR, MOTIVATING PEOPLE, OPERATIONS MANAGEMENT, SALES, SUCCESSION PLANNING
PUBLICATION DATE: October 19, 2005 PRODUCT #: 608S04-PDF-SPA
Color articles should be printed in color in order to enhance their effectiveness. Describes the advanced retail model of the Brazilian business Magazine Luiza. Magazine Luiza empowers low income consumer credit by using a nuanced and flexible assessment system. Also, its commitment to worker motivation, customer service, and progressive use of technology have driven growth and its success.
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