Macys Department Store Repositioning Case Solution

From 2005-2006, Federated Department Stores converted about 15 regional store chains departments into one national brand, Macy, with 810 stores throughout the United States. In addition, the company has repositioned the Macy consolidated in the global business landscape in order to distinguish the new company from its competitors. These man made? Works to counter falling sales and profits in the sector of traditional department stores. Some analysts suggested retail consolidation Macy, while interesting, was doomed to failure because the traditional department stores was an outdated institution, but other analysts suggest that Macy’s strategy may have been to place the key to success in a declining industry. In 2008, the U.S. economy went into recession, and in 2011, he stayed away from the pen. Macy the need to change part of its strategy to stay competitive? What would you change?
Homer H. Johnson
Source: Ivey Publishing
8 pages.
Date Posted: January 6, 2012. Prod #: W11586-PDF-ENG
Repositioning If Macy Department Store Solution

Macys Department Store Repositioning Case Solution
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