This Case is about DECISION MAKING

PUBLICATION DATE: January 06, 2012 PRODUCT #: W11586-PDF-ENG

From the years 2005-2006, Federated Department Stores transformed some 15 regional department store chains into a single national brand, Macy’s, with 810 shops across America. Additionally, the organization repositioned the consolidated Macy’s in the general retail landscape in an effort to identify the brand new business from its rivals. These exercises were undertaken to contradict gains and falling sales in the conventional department store industry. Some retail analysts indicated the consolidation of Macy’s, while interesting, was certainly to fail since the conventional department store was a thing that was out-of-date; yet, other analysts indicated that the strategy of Macy might have held the best technique for success in a declining business. Did Macy’s demand to modify parts of its own strategy to stay competitive? What would must modify?

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