This Case is about JOINT VENTURES
PUBLICATION DATE: January 15, 2016 PRODUCT #: W15630-PDF-ENG
Mexican electrical appliances business Mabe had grown from really being a top national business in its field to a global business with presence in the majority of Russia and the Americas. It meant to continue its growth to other states and had ventured into emerging markets. The organization assembled five managers together to form an Action Learning team that would assess its entry into India jointly with managers Italian business Indesit, from its prospective associate. Yet, despite being a market with great potential, India also introduced a succession of issues, including an oversupply of industry capability for electrical appliances, too little transport infrastructure as well as the ethnic challenge of a multinational Mexican business advertising to Indian consumers. Should Mabe go into India? If so, what would be the easiest way to join the marketplace?
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