Mabe: Learning to be a Multinational Case Solution & Answer

This Case is about STRATEGY

PUBLICATION DATE: April 05, 2013 PRODUCT #: W13095-PDF-ENG

After selling almost half its position to a big multinational company in the early 1990s, MABE, a Mexican appliance maker, has developed rapidly.

The producer was then competent to manage the Mexican appliances market and venture into additional Latin American countries.

Only before the 2008 fiscal disaster, the manufacturing company entered the Russian market and formed a joint venture with a Spanish firm, but it was unsuccessful. The producer confronted a dilemma: Should it leave its Spanish partner to the Russian joint venture and refocus on additional emerging markets? Should a local manufacturing company be acquired by it? Should it persist as it was?

Authors Jose Luis Rivas is connected with ITAM-Santa Teresa Campus and Luis Arciniega is associated with ITAM- Rio Hondo Campus.

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