This Case is aboutÂ STRATEGY
PUBLICATION DATE: April 05, 2013 PRODUCT #: W13095-PDF-ENG
After selling almost half its position to a big multinational company in the early 1990s, MABE, a Mexican appliance maker, has developed rapidly.
The producer was then competent to manage the Mexican appliances market and venture into additional Latin American countries.Mabe Learning to be a Multinational Case Solution
Only before the 2008 fiscal disaster, the manufacturing company entered the Russian market and formed a joint venture with a Spanish firm, but it was unsuccessful. The producer confronted a dilemma: Should it leave its Spanish partner to the Russian joint venture and refocus on additional emerging markets? Should a local manufacturing company be acquired by it? Should it persist as it was?
Authors Jose Luis Rivas is connected with ITAM-Santa Teresa Campus and Luis Arciniega is associated with ITAM- Rio Hondo Campus.