Ma Jun and the IPE: Using Information to Improve China’s Environment Case Solution

This case is about Business

The Institute of Public & Environmental Affairs, established and led by popular Chinese ecologist Ma Jun, was a little non-profit company with an outsized objective. The Beijing-based group intended to be a driver in “greening” China’s production centers. The IPE ran public, online databases of air and water infractions by factories all throughout China, producing a groundbreaking “blacklist” of polluters. By mid-2009, IPE had actually put together databases with greater than 47,000 air and water infractions. To obtain off the list, 22 international companies took restorative actions and accepted IPE-supervised ecological audits of their Chinese factories. Ma was a champ of increasing access to ecological information, which he thought might bring public pressure on business to run more properly. Ma likewise was a well-respected voice on China’s environment and a leading supporter of public involvement in handling China’s surrounding. However the ecological business owner was looking for methods his company might make a larger effect.

The case provides the contributions that a non-governmental company can make in causing ecological modification. It concentrates on the function that information openness and reservoir chain enhancements can play in minimizing contamination.

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