Lululemon Athletica Inc. – Moving Forward With Humility Case Solution & Answer

This Case is about CORPORATE GOVERNANCE, PUBLIC RELATIONS

PUBLICATION DATE: July 30, 2014 PRODUCT #: W14320-HCB-ENG

On March 27, 2014, the fresh chief executive officer of Lululemon Athletica Inc., headquartered in Vancouver, British Columbia, has only declared the previous year’s level fourth quarter results. These monetary amounts that were unimpressive have amplified the requirement to deal with the organization’s tarnished reputation.

In 2013, the clothing brand encountered a product recall and a public relations backlash subsequent to a controversial interview and botched apology by its founder, as well as the termination of numerous key executive staff. A communications strategy must be evolved to repair the company’s reputation and regain the trust of both the investors as well as the customers.

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