Lufthansa: The TurnaroundÂ Case Solution
This case is aboutÂ Strategy
published: 01 Jan 1995
The Lufthansa case offers an illustration of company method in the circumstance of the single European market. It shows how Lufthansa got itself into problem by making extremely simple presumptions of exactly what the single European market would indicate for its company along with the options and enormous shifts in tactical thinking needed for Lufthansa to liberate itself from an almost deadly market position.
To permit an in-depth expedition of how a company organisation can adjust to modifications in its service environment that pull it in various instructions all at once. 3 foci: Strategic adjustment to the single European market Organisational adjustment I: Getting rid of old limits, handling brand-new ones Organisational adjustment II: Setting up internal markets