Luca de Meo Speaks at Harvard Business School Case Solution

This Case is about LEADERSHIP MARKETING, ORGANIZATIONAL CULTURE

PUBLICATION DATE: September 17, 2015 PRODUCT #: 416702-VID-ENG

A video supplement to the HBS case study entitled “Luca de Meo at Volkswagen Group.” De Meo, Member of the former Chief Marketing Officer of Volkswagen Group as well as the Board at Audi AG, speaks about the automotive industry as well as top initiation. Recorded at Harvard Business School in October 2013.

Luca de Meo Speaks at Harvard Business School Case Solution
Luca de Meo Speaks at Harvard Business School Case Solution
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