This Case is about LEADERSHIP, MARKETING, ORGANIZATIONAL CULTURE
PUBLICATION DATE: September 17, 2015 PRODUCT #: 416702-VID-ENGLuca de Meo Speaks at Harvard Business School Case Solution 1
HBS case study entitled “Luca de Meo at Volkswagen Group” has a video attached to it.
Deo Meo who is the member of board of directors at Audi AG and also a prior chief marketing officer of Volkswagen, speaks about the automotive industry as well as top initiation. Recorded at Harvard Business School in October 2013.