This Case is about COMPETITIVE STRATEGY, ENTREPRENEURSHIP, INTERNATIONAL BUSINESS
PUBLICATION DATE: October 15, 2010 PRODUCT #: 910M67-HCB-ENG
This case study deals with confrontations and the chances of Louis Vuitton, the leading European high-end sector transnational company, in Japan, considering the unique characteristics of brand management, and incorporating culture and consumer behavior in Japan. Confronting a poor economy and a shift in consumer tastes, Louis Vuitton has been accommodating its strategy that is unique in the Japanese marketplace.Louis Vuitton in Japan Case Solution
The firm has had to establish more affordable sets made with cheaper stuff to boost sales. The brand has also been starting shops in smaller cities, where the bait of the symbol works. Over time, Japanese consumers have shown fire for the iconic brand and fascination. What has been the keys to the successful business model of Louis Vuitton in the Japanese marketplace? This case was written to help pupils develop their analytic and tactical selection abilities. The case aims at identifying problems, adjusting to a fresh cultural surroundings, advocating a course of action for additional strategic moves, helping in developing a business model and eventually improving multidisciplinary decision making.