Louis Vuitton in India Case Solution

The case describes a subtle situation in international marketing – marketing a premium brand in a low-income countries, or the expansion of Louis Vuitton in India. This good seller of luxury face practical problems in India, and the difficulty of identifying potential customers, the lack of means to build your brand, and the absence of the main streets to open stores. In Europe and the United States, luxury products are often sold in shops owned company that bind in a particular area of ​​the city (ie, a group of luxury retail). After opening a store in New Delhi and Mumbai each inside two luxury hotels, Louis Vuitton has partnered with other Western brands to develop a shopping center. The enclosure is designed to explore the possibility of using a luxury mall replacing upscale groups.
Shih-Fen Chen,
Ramasastry Chandrasekhar
Source: Ivey Publishing
16 pages.
Publication Date: December 1, 2008. Prod #: 908A20-PDF-ENG
Louis Vuitton Case of India for a solution

Louis Vuitton in India Case Solution
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