Group logo of Louis Vuitton MoÃ«t Hennessy Louis Vuitton (LVMH), has contributed to the phenomenal growth of the group in 2010 and 2011. But there were clouds on the horizon. Recent growth has been sustainable? What measures should be taken to Louis Vuitton’s challenges? This case leads the student to meet the challenges of a global society faces as it tries to develop a business that is based in one of the top brands of world’s most valuable range. The case demonstrates the fundamental strategic tension between what a company has to do, given the competition, what it can do, considering its resources and organization, and what leaders want to do, given their motivations represent its fundamental beliefs and shape how they see the problems.
Mary M. Crossan,
Source: Ivey Publishing
Date Posted: February 4, 2013. Prod #: W13009-PDF-ENG
Louis Vuitton Case Solution