This Case is about STRATEGY
PUBLICATION DATE: February 04, 2013 PRODUCT #: W13009-HCB-ENG
Louis Vuitton, the main group within Moet Hennessy Louis Vuitton (LVMH), had led to the stellar development of the group in 2010 and 2011. Was the recent increase sustainable? What measures should Louis Vuitton take to deal with challenges that are forthcoming? This case takes the student through the predicaments confronted by a world-wide firm faces as it attempts to grow a small business that is based on one of the very valued high end brands on the planet.
The case shows the essential tactical pressure between what a company must do, given the competitive environment; what it could do, given its resources and organization; and what leaders need to do, given their essential motivations and beliefs, which shape how that they see the problems.