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LOreal and the Globalization of American Beauty Case Solution & Answer

Examines L’Oreal cosmetics purchase American brands, including Maybelline, Redken, and Kiehl, and subsequent renewal and globalization. Check the history of L’Oréal, the company is now the world’s largest cosmetics, from its origins in France in 1907. The Company has entered the United States in 1953 and has grown rapidly since 1990 with the acquisition of American brands, which were renewed, then take international. Kiehl focuses on – since 1851, an eccentric luxury brand in New York – that L’Oréal acquired in 2000 and is now expanding globally. Shows how L’Oréal has developed a portfolio of U.S. brands and Europe, which are now sold worldwide. Explore the business strategies and challenges facing companies marketing consumer products as they globalize and how acquisitions can facilitate globalization.
by
Geoffrey G. Jones,
David Kiron,
Vincent Dessain,
Anders Sjoman
Source: HBS Premier Case Collection
28 pages.
Date Posted: April 28, 2005. Prod #: 805086-PDF-ENG
L’Oreal and the Globalization of American Beauty Case solution

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