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Logistic Regression Case Solution & Answer

This technical note presents a logical reason for using binomial regression in marketing applications. Use current “Big Data Marketing” elective Darden identified. Issues relating to the use of a linear regression model where the dependent variable is a dummy variable. Justification of consumer behavior is presented in profit for applicability of the binomial logistic regression to model dummies. simulated and real data examples are used to present the mechanisms of logistic regression and interpretation of results. The relationship between the odds ratio and logistic regression probabilities are presented. Application areas, such as brand and customer retention are discussed.
by
Rajkumar Venkatesan,
Shea Gibbs
9 pages.
Date Posted: November 20, 2013. Prod #: UV6767-PDF-ENG
Logistic regression case solutions

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