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Lifetime Networks: Andrea Wong Case Solution & Answer

Forty-one years, Andrea Wong, president and CEO of Lifetime Entertainment Services. When he joined Wong to life, said the network was “widely regarded as a tired brand ratings had flattened, and the audience was getting old.” In addition, the stereotype of life had become a network that “women at risk” programs and films proved. Wong was excited to revitalize the brand of the network, but when Wong actually set foot in their new position for life, realized the task would be more difficult than first imagined. Beyond the problems of notation problems and imaging, Wong discovered that many cultural issues plagued society, the problems were immediately fixed. Rapid fire mode, Wong quickly as a leader, making key decisions in the spirit of change in a culture that lacks clear lines of responsibility, accountability and agility people while changing the reputation simultaneously mark life through its programming and marketing.
by
Victoria Chang,
Bill Guttentag,
Rod Kramer
Source: Stanford Graduate School of Business
14 pages.
May 15 2009: release date. Prod #: EM5-PDF-ENG
Lifetime Networks: Andrea Wong Case Solution

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