This case illustrates the trajectory of an organization that was established in Hyderabad in southern India, to address affordable maternity care for women in low-income families in urban areas. Lifespring Hospitals hospital grew into a chain of nine hospitals, while in Hyderabad, only five years. The Chief passed this initial period to try new methods, continues to refine the model and learning the process of experimentation. As the company seeks to expand the company to 200 hospitals, the CEO must decide whether or not the business model defined clearly enough to justify the initiation of a process of rapid scale. The case is unique because it juxtaposes a commitment to the delivery of health care through quality processes and protocols with the commitment to make affordable maternal health in urban low-income women. Lifespring Hospitals strives to achieve these seemingly disparate goals in the attempt to create a financially viable business model.
Velamuri S. Ramakrishna,
Source: Ivey Publishing
Date Posted: February 19, 2013. Prod #: W12507-PDF-ENG
Lifespring Hospitals: Affordable and high quality of maternal health care in India Delivery, if a solution