This case focuses on the challenges of a trading company based in Hong Kong, connecting hundreds of people in India and Asia factories with clients such as Gap and society in Europe and the United States. The company recently launched a dot com to enable its extraordinary network of factories in Asia to target much smaller retail chains in Asia and Europe than they have done before.
by
F. Warren McFarlan,
Fred Young
Source: HBS Premier Case Collection
20 pages.
Publication Date: October 1, 2000. Prod #: 301009-PDF-ENG
Li & Fung: Internet Issues (A) Case Solution
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