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Lenovo: Chinese Dragon in a Global Village Case Solution & Answer

The rapid increase in Lenovo among its competitors in the computer industry has raised a number of questions about the sustainability of its competitive position, and the choices he had made in their efforts towards globalization. First, how could Lenovo establish and maintain a leadership role in an industry where competitive positions are more unstable? So how does the Chinese company to build a strong competitive position in an industry characterized by increasingly smaller margins? Finally, following the acquisition of IBM’s PC division and accelerated international expansion thereafter, Lenovo could still be considered a completely Chinese or entity that was a truly global Chinese business? A video interview with the strategy and business development vice president of Lenovo, Lenovo a Chinese dragon in the Global Village – DVD is also available.
by
Pascal Vidal
Pierre-Xaxier Mesch
Source: Ivey Publishing
16 pages.
Date Posted: March 27, 2013. Prod #: W13085-PDF-ENG
Lenovo: Chinese dragon in a solution if the Global Village

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