In this case iconic toymaker LEGO is on the verge of bankruptcy is opened. Jorgen Vig Knudstorp young and newly appointed CEO of LEGO wort size changes in the toy industry, learn from the recent movements in society and develop a strategy that LEGO track.
by
Jan W. Rivkin,
Stefan Thomke,
Daniela Beyersdorfer
Source: Harvard Business School
11 pages.
Release Date: February 5, 2013. Prod #: 713478-PDF-ENG
LEGO (A): The case of the solution of the crisis
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Learning Resources: Hands-On Toy Company Deals with New Challenges and Opportunities