Leading the City of Los Rios into a Blue Ocean Case Solution

The case called Charting the City of Los Rios in a blue ocean “is a practical challenge that allows participants to run a quick strategic change and inexpensively by key point lead turning concept. Located in the fictional town of Rivers in Central America, the newly elected mayor has announced a new strategy for Los Rios who would bring new life to the city and let it out again. simultaneously The new strategy proposes unprecedented value for businesses and families while reducing the costs of city government that Rivers can leave the red ocean of bloody competition and sailing in the blue ocean of new market space.
by
W. Chan Kim
Renee Mauborgne,
Olivier Henry
Source: Insead
4 pages.
Publication Date: June 1, 2009. Prod #: BOS012-PDF-ENG
Board of the City of Los Ríos in solving the case of the blue ocean

Leading the City of Los Rios into a Blue Ocean Case Solution
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