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Le Cerf de Tremblant Case Solution & Answer

The owner was worried that she bought the apartment in Mont Tremblant, Quebec in 2006 as an investment property and the occasional use of his family. A beautiful five bedroom unit with a panoramic view of the golf course La Bête, which was close to the ski resort, the village of Tremblant, shopping, spas, restaurants and a casino. It was fully furnished with many upgrades. However, in 2010, the number of locations was disappointing, and the unit was well below expectations. Something had to be done to increase occupancy or she will sell the property. Consider changes in all aspects of marketing: the objective, positioning, product features, pricing, distribution and promotion. Had to assess the situation and determine what can be done to generate more bookings and make the business profitable.
by
Jana Seijts,
Paul Bigus
Source: Ivey Publishing
8 pages.
Date Posted: November 28, 2013. Prod #: W13502-PDF-ENG
The case Cerf solution Tremblant

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