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Lassonde Industries versus Olivias Oasis Inc. Case Solution & Answer

La Presse, a newspaper in French in Montreal and the largest French-language newspaper in North America, published an article summarizing the trial of a case involving trademark infringement Lassonde Industries, a large conglomerate with sales of nearly Quebec CA $ 760 million, and Oasis Olivia, a small manufacturer of Quebec health and beauty products with sales of C $ 250,000. Initially, Oasis Olivia was successfully defended and awarded damages and expenses by the courts. However, Lassonde appealed, which led to Oasis Olivia having to pay their own legal costs – a decision that could ruin small business. At the end of the day, thousands of readers and audience members responded through social media with such vehemence that Lassonde felt obliged to pay for Oasis Olivia. The problems are related to the management of a company’s reputation and potential negative public reaction to long-term impact.
by
Christopher A. Ross
Source: Ivey Publishing
7 pages.
Release Date: November 6, 2013. Prod #: W13472-PDF-ENG
Lassonde Industries Inc. Solution Case against Oasis Olivia

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