Describe the acquisitions of Philip Morris General Foods in 1985 and Kraft, Inc. in 1989, focusing on the integration of Kraft General Foods and is a subsidiary of $ 30 billion food. The steps necessary to merge these two great companies, focusing on issues of organization, administrative and policy generated by the integration of Kraft and General Foods.
by
David J. Collis,
Toby Stuart
Source: Harvard Business School
22 pages.
Date Posted: March 21, 1991. Prod #: 391139-PDF-ENG
Kraft General Foods: The Merger (A) of the solution of the case
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