caseism

KONE: The MonoSpace Launch in Germany Case Solution & Answer

It focuses on the launch of a new elevator product in Germany. In 1996, the collapse of the global construction and low differentiation among competitive offerings has led to significant price competition and margin erosion in the lift industry. In these circumstances, KONE, one of the global players in this sector, has developed a product lift SUV that uses revolutionary technologies. This new product will have a significant impact on current product lines of KONE and its competitors. The company markets the product tested in three markets of European countries to varying degrees of success. Now the company has launched the product in Germany, the largest country market in Europe and vital to the overall success of KONE. With little room for error and the future of the company concerned, the German subsidiary of KONE should develop a detailed plan to launch SUV in Germany.
by
Das Narayandas,
Gordon Swartz
Source: HBS Premier Case Collection
21 pages.
May 21 2001: release date. Prod #: 501070-PDF-ENG
KONE: Germany Released minivan Case Solution

Share This

LOOK FOR A FREE CASE STUDY SOLUTION

JUST REGISTER NOW AND GET 50% OFF ON EACH CASE STUDY