This case is about HEALTH, INTERNATIONAL BUSINESS, MARKETING, ORGANIZATIONAL, STRUCTURE PRICING

PUBLICATION DATE: October 19, 2001 PRODUCT #: 901M55-PDF-ENG

Kodak’s Health Imaging Division in Asia (A) Case Solution

In this article, the presentation of the regional manager of the Health Imaging Division was being prepared for the company’s senior management escape. The East Asian Crisis and its impact on the division are on the plan. The regional manager reflects on the magnitude of the crisis, and she wonders whether the business’s responses were reactive instead of strategic. There is going to be some tough questions to rake through at the meeting.
Did the Health Imaging department react efficiently to the disaster? Is Kodak better off because of the disaster? What’ll the short term and long term effects be? Will Kodak’s response to the East Asian Crisis sustain customer relationships for the years to come? Information pertaining to the tactical view of the region, the company’s organizational structure, and the levers used by Kodak in response to the catastrophe of Health Imaging all serve to produce some responses for the future thought of the department.