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KKBOX.com Case Solution & Answer

This Case is about TECHNOLOGY

PUBLICATION DATE: August 03, 2011 PRODUCT #: W11306-HCB-ENG

The case describes the tactical internationalization choices of an electronic music service provider, KKBOX.com, based in Taiwan. KKBOX was the first digital music service provider that is independent rewarding on the planet. Trying to find growth, service internationalization has made their participation increases in international businesses accommodating resources, its strategy and construction. The strategies contained content established technology platform path path or new service path. Though there were great reasons it was essential to prioritize to comprehend what was core when going across boarders to establish a powerful and sustainable brand of KKBOX and what was negotiable.

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