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Kingston Family Vineyards Case Solution & Answer

Kingston Family Vineyards Case Solution

This case is about Business

Kingston Family Vineyards – Trade and Learning video supplies a summary of their history and method to wine making in Casablanca Valley, Chile. (TRT: 04:38).

Knowing Objective.

The case feature difficulties and prices characteristics at each tier of the supply chain for wines created in brand-new and growing wine areas and imported into the United States. The case checks out the altering yard of wine development, transport and tourist in Chile in 2016 and shows the tradeoffs of tactical options as a farmer, manufacturer, importer, growing center for eco-tourism, and brand name online marketer.

This case checks out these 3 tactical possibilities and their possible financial effect.

In 1998, Courtney Kingston encouraged her family to broaden their cattle ranch in Chile from dairy and livestocks into wine. By March 2016, Kingston Family Vineyards had a sturdy global brand name for its small-production wines and effectively offered the staying top-tier grapes to other Chilean wine makers.

A 3rd option was to Invest in Chile’s blossoming tourist market, and open a store hotel in Casablanca’s wine nation. Courtney questioned how finest to protect the family’s land for the next production while adding to the higher Casablanca Valley neighborhood.

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