Kingfisher Airlines: Managing Multiple Stakeholders Case Solution

The case is based on Kingfisher Airlines crisis in November 2011. He describes the paradox that the airline industry in India has grown exponentially in the number of passengers, but with the exception of IndiGo Airlines, all airlines do not profit faces. However, in general, low cost airlines have done better than full-service airlines. Apart from the Government owned Air India, Kingfisher Airlines, a full-service airline was as low and close to bankruptcy during this period. The lack of money has forced the company to cancel about 35 flights per day in November 2011, disappointing customers, the only stakeholder group was happy with the airline. This event has the entire industry to public scrutiny. Using the perspective of the actors, the case suggests that, due to an excessive focus on a group of stakeholders, clients and neglect of the four stakeholder groups, namely, suppliers, employees, the community and society, including government agencies, as well as owners or shareholders, the organization had almost broken. Management must develop a strategy to re-engage with all stakeholders to ensure that the support for the struggle for survival and Kingfisher put the company on track to recovery.
by
Abhoy Ojha
Source: Indian Institute of Management Bangalore
10 pages.
Publication Date: March 1, 2012. Prod #: IMB353-PDF-ENG
Kingfisher Airlines: Management Solution cases multi-stakeholder

Kingfisher Airlines: Managing Multiple Stakeholders Case Solution
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